You do not need a paid audit to find the biggest problems with your website. Most of them are visible in half an hour with a phone and a laptop. Work through these in order and note every "no".

Speed and technical

1. Does it load in under three seconds on 4G? Test on a phone on mobile data, not your office wifi.

2. Is every page reachable within two clicks of the home page? Anything buried deeper is effectively invisible.

3. Does it have a valid certificate? A padlock in the address bar, no warnings. If not, fix it today.

4. Do you have a sitemap and is Search Console connected? Without these you are working blind.

5. Does anything shift or jump while loading? Watch the page appear on a slow connection.

Mobile experience

6. Can you tap every button first time, one-handed? Mis-taps are lost enquiries.

7. Is body text readable without pinching to zoom? 16px minimum.

8. Does the phone number dial when tapped? Test it. It fails more often than you would think.

Clarity and content

9. Can a stranger say what you do after five seconds? Ask one. Believe their answer.

10. Does every service you sell have its own page? One combined page cannot compete for several searches.

11. Is there any price signal at all? Even a starting figure.

12. Is your most recent content less than six months old? Stale sites read as closed businesses.

Trust and conversion

13. Is there real proof — named reviews, actual project photos, a location? Stock imagery and anonymous quotes do not count.

14. Is there one obvious call to action on every page? Not zero, not five.

15. Does your contact form actually arrive? Submit it right now from a phone and check spam.

Reading your results

  • 0 to 2 no's — you are in good shape. Focus on content and traffic.
  • 3 to 5 — targeted fixes will pay back quickly. Do the mobile and clarity items first.
  • 6 to 9 — your site is actively losing enquiries. Prioritise speed, one obvious action, and a price signal.
  • 10 or more — a rebuild will cost less than patching, and will perform better.

What to fix first

Whatever appears earliest in the list. Technical and mobile problems undermine everything else: there is no point improving your copy if a third of visitors leave before the page appears. Speed, then clarity, then proof, then content. In that order, every time.